Web Agent Dialogflow CX

AI chatbot for your website that qualifies leads

Botston answers visitor questions around the clock, qualifies leads and hands complex topics over to your team.

–99% response time Fully customized
Botston mascot

Greets every visitor

Botston gives instant answers to frequent questions and keeps visitors engaged.

Lead qualifier

Conversations are qualified, structured and pushed to your CRM automatically.

Content-driven

Train Botston on your content so it can help your customers even better.

Botston System

How the web agent works behind the scenes

Botston bundles conversational experience, automation and care. The three layers interlock to keep your service consistently performant. What happens before that – finding, checking and prioritising companies – is handled by our AI-powered lead research.

1

Experience Layer

A precisely configured LLM delivers natural dialogue, multilingual support and strict answer boundaries. Your brand voice shines through Botston.

Brand tone control Multilingual Omnichannel
2

Knowledge Engine

Knowledge base + retrieval augmentation. Your content stays auditable; generated answers stay grounded.

  • Sync with help center, CMS and docs
  • Approval workflow for your team
  • Fallback rules when confidence is low
3

Automation Layer

Integrations with CRM and workflows. Botston passes leads with context.

  • Salesforce, HubSpot, Slack, webhooks
  • Lead scoring & forms
  • Triggers for follow-ups & tickets
4

Care & Monitoring

We coach training data, monitoring and optimization so Botston grows with your goals.

  • Dashboard with KPIs & insights
  • Regular training sprints
  • Security, GDPR, audit trails

Who is Botston ideal for?

Where the web agent moves the needle most

Selected industry examples and one broader use case show how Botston accelerates your customer journey.

Retail & E-Commerce

Guided shopping, availability and returns handling directly in the conversation, including upsells.

  • Shop system integration
  • Cart abandonment reminders

Travel & Hospitality

Configure packages, book add-ons and support rebookings without waiting on a hotline.

  • Automated follow-up via email/SMS
  • Self-service for rebooking & upgrade

Finance & Insurance

Botston qualifies leads for advisory calls, collects documents and helps complete applications.

  • Lead scoring & CRM handoff
  • Credit and insurance configurators

Any Service Business

Whether in education, healthcare or non-profit: Botston answers recurring questions, routes requests and collects feedback.

  • Guided journeys & appointment booking
  • Personalized information paths
Live in browser

A live demo that feels like a product, not a pasted-in widget

Test Botston directly in the browser: ask about features, integrations or a team handoff. The demo is framed like a real on-site experience instead of a loose support embed.

01
Talk to Botston like a real visitor

Test product questions, integrations or recurring support topics directly in the chat.

02
Check the lead handoff

Once the conversation becomes relevant, the agent should capture context and hand it over cleanly.

03
Watch tone and clarity

The demo should feel like part of the product, not like a generic support widget.

What matters is not just whether the chat looks polished, but whether tone, guidance and handoff fit your funnel.
Botston sandbox

Talk to it like a real website visitor. No mockup, no video.

Live

Start with a typical opener or type freely into the chat. This makes the embed feel controlled, branded and still alive.

Live in browser Multilingual Lead handoff

FAQ

Frequently asked questions

How long does the rollout take?

A chatbot based on your existing content is usually up within a few weeks. How long exactly depends on how clean your content is and which systems Botston is to be connected to. We show a first usable version early in any case.

Where is the data hosted?

In Switzerland. Operation and data storage stay in the country, compliant with the revised Swiss FADP and the GDPR. Where it makes sense we use open-source models on our own infrastructure — then no record leaves the house.

Which systems can be connected?

Your website, CRM, knowledge base and ticketing system. Botston also runs on WhatsApp and Discord. The connection is made through the Model Context Protocol, so that no separate integration is needed for every system and every model.

What does a project cost roughly?

It depends on the scope, and any number given before the analysis would be a guess. We start with a clearly limited, paid analysis stage and then deliver a solid quote — before a single line of production code is written.

How does the agent handle questions it cannot answer?

It says so instead of guessing. Where a question lies outside its boundaries or the conversation should become personal, it picks up the context and hands over cleanly to your team — with everything that has been said so far.

Will the chatbot match our brand?

Yes. Tone of voice, permitted topics and clear answer boundaries are defined up front. Botston answers in your language and in your style instead of sounding generic.

Botston in your funnel

We review your typical questions, integrate Botston into existing workflows and define handoffs.

  • AUDIT of current information sources
  • Configuration of playbooks
  • Training & go-live within 3–4 weeks
Book a kickoff
Send request We respond within 24h on business days